GS1 InterACT Venue: Heineken Experience
The Heineken Experience is one of Amsterdam’s most famous and well-known venues, offering a blend of history, innovation, and entertainment. It adds an exciting, non-traditional setting that makes the event feel dynamic and memorable!
The venue creates a more relaxed and interactive atmosphere, encouraging meaningful networking among industry leaders, retailers, and brand owners. The unique setting makes people more open to discussions, collaborations, and informal exchanges beyond the main sessions.
Connecting with Sustainability & Innovation
Heineken has a strong focus on sustainability and responsible business practices, aligning well with GS1’s role in driving sustainability through standards.
Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
How to get there?
Central Station
The Heineken Experience is easily accessible from Amsterdam Central Station:
Take tram 24 or 4 to Stadhouderskade (Heineken Experience), just a 1-minute walk from the venue.
Optionnaly you can take Metro Line 52 (Noord/Zuidlijn) to Vijzelgracht Station, then walk 5 minutes.
By taxi/Uber, 10-minute ride from Central Station.
But you can also enjoy a 25-30 minute scenic walk through Amsterdam!
Airport
The Heineken Experience is easily accessible from Amsterdam Schiphol Airport by train & tram (fastest & easiest – 25-30 min)
Take a train from Schiphol Airport to Amsterdam Central Station (15-20 min).
From Central Station, take Tram 24 or 4 to Stadhouderskade (Heineken Experience) (10 min), and then walk 1 minute to the entrance.
A direct taxi or Uber from Schiphol to the Heineken Experience takes 20-25 minutes, depending on traffic.
By Car
If planning to go by car, there are some parking options:
Parking Heinekenplein (Q-Park) – Closest option, just a 2-minute walk.
P+R Locations – Park at P+R RAI or P+R Olympisch Stadion for cheaper rates and take public transport to the venue.
Street Parking – Limited and expensive in Amsterdam (€7.50/hour), so using a parking garage is recommended.