Alice Rackley

Position: CEO
Company: Polytag

Presentation

During this session, Alice (Polytag) and Laura (Ocado) will delve together into the latest innovations in sustainability using GS1 standards. In this interactive presentation, you’ll learn how GS1 Digital Link allows brands to share sustainability stories through barcodes, explore how GS1 standards can support a digital Deposit Return Scheme (DRS) to promote recycling, and discover how UV watermarks can be utilised to track packaging lifecycles and reduce plastic waste.

Industry use cases on data exchange

Biography

Alice Rackley is the CEO and co-founder at Polytag Ltd, a specialist in GS1 digital link QR codes dedicated to circularity and connected packaging solutions. Alice leads a team of barcode specialists and technology solution expterts to deliver ground-breaking services to FMCG businesses requiring tag and trace solutions for packaging.  She is also renowned speaker and advisor to many external industry bodies and membership groups.

Alice joined Polytag Limited 3 years ago having worked at GS1 UK as Head of Retail, Marks and Spencer as Head of New Channels both in the UK and India, and several other retail consultancies and brands building and delivering digital strategy.

Polytag is an award winning business tipped as a key enabler for plastic circularity. It is also recognised as driving adoption of GS1 standards across the industry both in the UK, Europe and beyond.

Laura Knüfermann

Position: Co-founder
Company: Glowkitchen

Presentation

Laura will introduce Glowkitchen, a company on a mission to revolutionise supermarket baked goods by creating products with added benefits. As a young, innovative brand, Glowkitchen is already leveraging the QR codes powred by GS1 with the GS1 Digital Link for marketing and storytelling. Laura explains how these GS1 standards are helping their brand connect with consumers and shares exciting plans for the future. Don’t miss her insights!

Biography

Laura co-founded her company with three fellow cake enthusiasts in 2021, right after completing her degree in nutrition science. “Turning my passion into my job was always very important to me,” she says.

Now, with her “healthy cake startup,” she’s gradually transforming the industry. The positive reception of Glowkitchen’s products from customers proves they are definitely on the right path!

Laura Fernandez

Position: Senior Sustainability Manager
Company: Ocado Retail

Presentation

During this session, Laura (Ocado) and Alice (Polytag) will delve together into the latest innovations in sustainability using GS1 standards. In this interactive presentation, you’ll learn how GS1 Digital Link allows brands to share sustainability stories through barcodes, explore how GS1 standards can support a digital Deposit Return Scheme (DRS) to promote recycling, and discover how UV watermarks can be utilised to track packaging lifecycles and reduce plastic waste.

Industry use cases on data exchange

Biography

Laura Fernandez is the Senior Sustainability Manager at Ocado Retail, the world’s largest dedicated online supermarket. Laura leads the sustainability team to deliver their Planet Together strategy and become a net zero business that meets the needs of customers without compromising the quality of life for future generations.  She is also responsible for Ocado’s relationship with external industry bodies and member groups.

Laura joined Ocado Retail 3 years ago having worked at M&S previously for (quite) a number of years, the last few as a Senior Packaging Technologist after gaining an MSc in Packaging Technology and Management.

She is a Board Member of INCPEN and RECOUP and has been a judge for the UK Packaging Awards and Foodservice Packaging Association for a number of years. Laura is an avid promoter of circular economy and driven to ensure we leave the planet better than we found it.

Ignacio Elola

Position: Global Commercial Director
Company: Lactalis

Presentation

How does the arrival of QR Codes affect companies’ communication with consumers? Does it offer new opportunities or limitations? Is it simpler or more complex to apply than the pre-printable static version? Ignacio Elola joins GS1 InterACT to explain why we need to approach this issue with enthusiasm, but at the same time with rationality.

Industry use cases on next-generation barcodes

Biography

Ignacio Elola has been working in the food and dairy industry for over 25 years, in commercial management and strategic leadership.

He is currently the Global Commercial Director of Lactalis – a company with a turnover of 29.5 billion and operations in more than 100 countries – where he has assumed a newly created position aimed at defining a global commercial strategy.

In the course of his career, which began in 1995, he has served as CEO of Lactalis Iberia, where he led a team of 2,500 people; he has been a director in various divisions of the Lactalis Group; and has held various marketing and sales positions at Nestlé. He combines this expertise with the presidency of dairy sector associations, between 2020 and 2024, at FeNIL and INLAC.

Michelle Gibbons

Position: Director General
Company: AIM – European Brands Association

Presentation

 

Hearing from European Associations

Biography

Michelle Gibbons is the Director General of AIM, the European Brands Association, since January 2018. She is responsible for the representation of brands across a wide range of issues that impact our members, from sustainability, supply chain matters, anti-counterfeiting to innovation. AIM members comprise of 20 national associations across Europe, as well as 50 corporate members, in total representing some 2500 companies manufacturing brands which are world-renowned, household names, national icons and local champions.
Michelle is Irish and has been based in Brussels for over 25 years, working with businesses across the consumer goods sector. Previously, she was Senior Vice-President and Senior Partner of an advisory firm in Brussels. She has also served on the Board of the American Chamber of Commerce to the EU.

Robert Beideman

Position: Chief Product Officer
Company: GS1 Global Office

Biography

Robert Beideman leads the teams that bring standards, global data services and innovations to life at GS1. He and his teams engage businesses, organisations and industries as trusted advisors to transform their supply chains, adapt their logistics models and thrive in a time of unprecedented digital transformation. His consultative approach to leadership relies on perspectives gained in roles in product development, systems engineering, sales and marketing, consulting, research & development and ML/BI design.

Prior to his time at GS1, Robert led global teams to develop and scale integrated hardware, software and services solutions across the logistics automation industry, inclusive of the retail, marketplace, healthcare, transportation & logistics, airport, postal and parcel sectors.

He is a published landscape photographer and a licensed sea captain. He also loves coffee and believes that the intersection of ‘that which is possible’ and ‘that which is needed’ is where all the fun stuff happens

Rolf D. Kienapfel

Position: Head of IT
Company: METRO Austria

Presentation

How can QR codes powered by GS1 increase efficiency in in-store operations and reduce scanning failures?
METRO Austria is currently pioneering the use of these codes, particularly in the area of ultra-fresh produce, and is having very favourable results. Rolf will explain what advantages he has found and what are the benefits of 2D over linear barcodes.

Industry use cases on next-generation barcodes

Biography

Rolf D. Kienapfel is a man with a mission: to transform the future by increasing the efficiency and effectiveness of business processes through digitalisation.

With a long CV full of experience in different areas, Rolf has spent 11 years as CIO of the Austrian Agency for Health and Food Safety, 8 years in international consultancy for companies such as Ernst & Young and Capgemini, 5 years in IT Transformation Management in the banking sector until he reached his current position, which he started in 2024, as Head of IT for METRO Austria.

A career spanning more than 25 years dedicated to digitalisation and IT Transformation.

Ruben Bringsken

Position: Director
Company: JAMAEL N.V.

Biography

Ruben is a seasoned professional with extensive experience in the food processing industry. As the director and owner of multiple companies, he is known for his innovative approach and commitment to driving change. Ruben focuses on shorter delivery chains, local produce, and data-driven logistics to deliver high-quality products while minimizing environmental impact. His strategic thinking has led to the success of his businesses, prioritizing sustainability and innovation. As a board member of FNLI and President of VIGEF, Ruben brings valuable insight into the intersection of technology and food production, making him a respected leader in the industry.

Sargheve Sukumaran

Position: CTO
Company: SWAPP!

Presentation

The food sector has an excessive use of single-use packaging. How can we tackle this through GS1 Digital Link? That’s exactly what we will hear from Sargheve, who has focused on reusable, deposit-free packaging in gastronomic businesses such as restaurants, cafés and diet catering. This is a reuse-as-a-service concept, intended to limit the use of single use takeaway plastics.

Industry use cases on next-generation barcodes

Biography

Sargheve is a hands-on designer & technologist, experienced design leader, strategic design consultant & mentor. Over the last 18+ years, Sargheve has been leading projects and multidisciplinary teams across domains like Mobile, Consumer Electronics, Healthcare and Packaging, to deliver high impact Products & Experiences for the EU, American and Asian markets, with over a dozen products launched in the global market across categories. Together with Simon and Andy, he co-founded Swapp! three years ago, focusing on sustainable solutions to reduce single-use plastic waste in retail and gastronomy businesses.

Vincent Kästle

Position: CEO
Company: Jake’s Beverages/EatFresh

Presentation

How is the implementation of QR Codes powered by GS1 in the world of beverages? Being a pioneer at Jake’s Beverages, Vincent will share some use cases, ranging from the recollection of glass bottles, interacting with customers through a chat bot or sharing legal and sustainability information with consumers.

Industry use cases on next-generation barcodes

Biography

Technology enthusiast and food expert Vincent Kästle is an innovator, keynote speaker and company founder. With a background in food and software, his career spans multiple industries including IT, catering and retail. He started his own marketing agency and used his experience in retail and catering to set up companies in the beverage and smart retail sectors. His beverage company, Jake’s Beverages GmbH (JBC), has major food retailers as customers and is represented throughout Germany. His passion lies in realising creative and innovative ideas with a long-term focus. With his company EatFresh GmbH, Kästle is driving the future of smart retail by innovatively combining technology and food to revolutionise shopping and eating in a sustainable way. His vision and passion for long-term innovation make him a forward-thinking player in modern retail.

Vladimír Achejev

Position: IT Analyst
Company: Berto

Presentation

What are the technological challenges involved in implementing QR Codes powered by GS1? Slovak company Berto has created its own resolver, via a direct link with its ERP system, and uses the GS1 digital link to share master data with consumers. Vladimír will explain the path of this implementation, which began three years ago with GS1 DataMatrix.

Industry use cases on data exchange

Biography

Vladimír Achejev works as an IT Analyst at Berto, a Slovak meat processing and meat product-making company. Berto’s products are available across Slovakia in several food store chains, including Billa, Coop Jednota, CBA, Kaufland, Metro, Terno, Tesco. For more than 20 years, he has participated in the analyses of the processes and the introduction of systems ensuring more efficient functioning of the company, including the GS1 standards.

Wouter Schaekers

Position: Director Product Supply & Sustainability
Company: Procter & Gamble

Presentation

How do big brands deal with next-gen barcodes? How will new legislation in Europe impact brands and their ability to manage this in their processes? What progress will the GS1 standards have to make if we are to support businesses in their future plans and legal compliance? Wouter, from P&G, will answer these questions.

Industry use cases on data exchange

Biography

Passionate Supply Chain leader with 15 years of experience across several nodes of the supply chain in Procter & Gamble, always in close partnership with commercial teams and external partners (suppliers, retailers, start-ups). Wouter’s expertise includes innovation, organizational effectiveness, and sustainability