Next-Generation Barcodes
for a Sustainable Tomorrow
European Success Stories and Networking Hub: Showcasing Industry Achievements
At the European level, companies are keen to connect and benchmark with their peers to discover and share best practices for sustainability and regulatory compliance. GS1 in Europe is committed to facilitating these essential discussions, enabling businesses to better collaborate and achieve compliance more effectively by leveraging GS1 standards.
This event aims to establish a strong European platform of collaboration.
Join us to connect with industry leaders, share insights, and drive the future of consumer engagement and sustainability through GS1 standards.
Event programme
Next-generation barcodes will be the central topic of this one-day event.
GS1 InterACT event will be focusing on the next-generation barcodes and the ever-evolving landscape of regulations and industry practices. The agenda for the day is designed to provide deep insights and practical examples from industry leaders, aiming to equip attendees with the knowledge and tools needed to navigate and leverage next-generation barcodes advantages.
The event begins with “Next-Generation Barcodes: One Barcode Fits All!” by GS1, covering regulatory updates and 2D barcode implementation. Real-world insights will follow in “Industry Use Cases on Next-Generation Barcodes,” showcasing applications in various sectors.
A Panel Discussion with EU Associations will conclude the morning. After lunch, GS1 will present “Unveiling Transparency: GS1’s Data Sharing,” followed by Industry Use Cases on Data, covering topics like master data management and traceability.
The event ends with a “Conclusion and Call to Action” by GS1.
Programme details
Speakers
Sargheve Sukumaran
Sargheve is a hands-on designer & technologist, experienced design leader, strategic design consultant & mentor. Over the last 18+ years, Sargheve has been leading projects and multidisciplinary teams across domains like Mobile, Consumer Electronics, Healthcare and Packaging, to deliver high impact Products & Experiences for the EU, American and Asian markets, with over a dozen products launched in the global market across categories. Together with Simon and Andy, he co-founded Swapp! three years ago, focusing on sustainable solutions to reduce single-use plastic waste in retail and gastronomy businesses.
Vincent Kästle
Technology enthusiast and food expert Vincent Kästle is an innovator, keynote speaker and company founder. With a background in food and software, his career spans multiple industries including IT, catering and retail. Kästle founded his own company at a young age and has already gained a lot of entrepreneurial experience for his age. He started his own marketing agency and used his experience in retail and catering to set up companies in the beverage and smart retail sectors. His beverage company, Jake’s Beverages GmbH (JBC), has major food retailers as customers and is represented throughout Germany. His passion lies in realising creative and innovative ideas with a long-term focus. With his company EatFresh GmbH, Kästle is driving the future of smart retail by innovatively combining technology and food to revolutionise shopping and eating in a sustainable way. His vision and passion for long-term innovation make him a forward-thinking player in modern retail.
Vladimír Achejev
Vladimír Achejev works as an IT Analyst at Berto, a Slovak meat processing and meat product-making company. Berto’s products are available across Slovakia in several food store chains, including Billa, Coop Jednota, CBA, Kaufland, Metro, Terno, Tesco. For more than 20 years, he has participated in the analyses of the processes and the introduction of systems ensuring more efficient functioning of the company, including the GS1 standards.
With a growing agenda on the European regulators’ side and increased pressure for companies to comply with the wave of new regulations on traceability, sustainability, environmental topics, packaging, and more, we feel the need to come even closer to the European industry. This will help us better understand Industry needs, grasp opportunities to engage with them, and improve the understanding and positioning of GS1 in Europe. Ultimately, this will support our GS1 Member Organisations in getting closer to their own industry and local stakeholders.
Let’s bridge the gap between GS1 and the industry at the EU level and showcase success stories of how the industry is using GS1 standards today to comply with legal and business requirements.
Jan Somers, GS1 in Europe Chair