The first barcode has been scanned 50 years ago. Now the next generation barcode of GS1 will be the next revolution. With just a barcode you can share almost unlimited sources of data. Today you will learn how this works.

You need global and open standards for in order to achieve a seamless experience for the consumers and business partners. You will learn how GS1 standards will support you in streamlining your business processes.

The best way to present how next generation barcodes work in practice is to let industry talk. Representing the retail sector, Metro Austria, Rolf D. Kienapfel will focus on the area of ultra-fresh products. Vincent Kästle, from Jake’s Beverages and EatFresh, presents the beverage sector’s point of view.

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Who better than the industry itself to present use cases on the next generation of barcodes? In this session, Ignacio Elola from Lactalis shows the side of a brand owner, in one of the largest dairy companies in the world, while Sargheve Sukumaran from SWAPP! shares an insight into single-use packaging in gastronomic services such as restaurants and cafés.

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You will hear from the European associations on what are the priorities for them and how the 2D barcodes powered by GS1 and data sharing can support in this.

This 15-minute session, led by GS1 Austria, will celebrate companies that excel in providing complete, accurate, and up-to-date product data via the master data service GS1 Sync. Co-moderated by Barbara Wendelin, Head of Master Data Services, and Gregor Herzog, CEO of GS1 Austria, the ceremony will feature award presentations and insights into the benefits of high data quality. Join us to see how these industry leaders set the standard for excellence.

Consumers are demanding for products that are sourced responsibly and sustainable, but how can you share this in a trusted way? What are the data elements you need and how can you collect the right data?

Data is no longer a commercial benefit that needs to be kept a secret but a bare necessity to conduct business. What data do you need to share with business partners and consumers? We’ll hear first-person testimonies as Vladimír Achejev from Berto reveals the technological side of QR Codes powered by GS1. Wouter Schaekers, from P&G, will show the perspective of the big brands and how they are dealing with next-generation barcodes

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During the last session of GS1 InterACT there will be a sum-up of the day and we will have a quick look into the future. What can you as a company already do to introduce the next generation barcodes and share trusted data?